AdsExam

Metric relationships

Pick two metrics. See how they connect.

Choose any two metrics. Open a full guide when we have one — or get a short tip when the pair is a weak match.

How it works1 Pick · 2 Pair · 3 Guide or tip

You can pick any two metrics. Strong pairs open a written guide; weak pairs get a short tip instead.

1Metric A

Impression

Delivery

An impression is counted each time an ad is fetched and displayed to a user, per the platform’s counting rule.

vs

Impression vs Reach

2Metric B

Reach

Delivery

Reach is the estimated number of unique people who saw your ad at least once during a reporting period.

3Open the relationship guide

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All relationship guides