Calculators
Ad metrics calculators
Enter campaign numbers once to get the full KPI set — or fill any two fields in a formula to solve the third. Built for media buyers and publishers.
Campaign metrics suite
Spend, impressions, clicks, conversions, revenue → CTR, CPC, CPM, CVR, CPA, ROAS, AOV in one pass.
Open calculator →eCPM + fill suite
Revenue, requests, and filled impressions → eCPM, fill rate, and revenue per thousand requests.
Open calculator →CPM triangle
Fill any two of budget, impressions, CPM — the third solves instantly.
Open calculator →ROAS + break-even
ROAS from spend and revenue, plus reverse target revenue and optional margin break-even.
Open calculator →