Advertiser → Media → Network → ADX chain map

A lightweight map of who does what in digital advertising.

Each card is a role in the advertising business. Open it to read the guide, then practice or explore related metrics.

Advertiser

Buys attention to acquire users or sales; watches CPC, CPA, ROAS.

Read role guide →

Offers inventory; watches fill rate, eCPM, RPM, viewability.

Read role guide →

Connects publishers to demand: packaging inventory, setting floors, routing bids, and reporting fill / eCPM.

Read role guide →

Runs the real-time auction that matches bids to impressions. Exchanges clear the market.

Read role guide →

Same words can mean buyer-side or seller-side metrics — always ask who owns the number.

For learning only. Not advice on bids or spend.