Spend, impressions, clicks, conversions, revenue → CTR, CPC, CPM, CVR, CPA, ROAS, AOV in one pass.
Inputs
Results
CTR
1.2%
CPC
$0.42
CPM
$5
CVR
2%
CPA
$20.83
ROAS
4.2x
AOV
$87.5
How to read this: ROAS and CPA answer efficiency; CTR/CVR explain the funnel; CPM/CPC show unit cost. Change one input and watch which KPIs move together.