eCPM + fill suite

Revenue, requests, and filled impressions → eCPM, fill rate, and revenue per thousand requests.

Inputs

Ad revenue

$

Ad requestsOpportunities / bid requests

Filled impressionsServed ads

Results

Fill rate

72%

eCPM

$3.47

rCPM (rev / 1k requests)

$2.5

rCPM ≈ eCPM × fill rate = $3.47 × 0.72. Raise floors carefully — eCPM up with fill down can shrink rCPM.

See related relationship guides →