花費、曝光、點擊、轉換、收入 → 一次算出 CTR、CPC、CPM、CVR、CPA、ROAS、AOV。
輸入
結果
CTR
1.2%
CPC
$0.42
CPM
$5
CVR
2%
CPA
$20.83
ROAS
4.2x
AOV
$87.5
怎麼讀這個數: ROAS and CPA answer efficiency; CTR/CVR explain the funnel; CPM/CPC show unit cost. Change one input and watch which KPIs move together.